- His page reflects a personality
it shows humor, passion and honesty. It's genuine.
- He responds
not to every comment, but to most.
- It has relevant info displayed prominently
the opening hours, address and phone are in the info box and directly below the page's logo image is a box with links to the latest reviews.
- He promotes the local community
Wilkins recognises his fellow businesses and local events - it's not all about him.
- He posts photos
of food, of guests, of specials boards, of the outside - it conveys atmosphere.
- Staff and guest posts are encouraged.
I'm lacking one part of the story, however: how does the St Pete Brasserie promote its Facebook page in the real world? It's clear its customers love it and are willing to get involved online and create referrals. I'll be contacting Andrew Wilkins to see what advice he has for other real world businesses using Facebook to drive growth.