The aptly-named Boating in Boston provides boating services, lessons and camps throughout the greater Boston region with five different bodies of water featured in the program.
When owner Michael Aghajanian contact us, the site had been in operation for some time, based around an existing Joomla! install. While the page was serviceable, it didn't have the flare that was needed to convey the fun and exciting nature of the business.
Injecting character into the site also made this one of our most enjoyable projects to date.
Fashionably Yours approached us to redesign their online store with an eye for flair and modern professional design.
With the Spring Carnival season looming, it was also a vital consideration to have an extremely fast turnaround, only two weeks from starting work to going live.
If there's one thing we love, it's being able to deliver on time. We said we'd have the site up by the end of August: the site went live on the 31st with enough time to write up the case study.
If there's a problem with this site, it's that the ecommerce platform actively defeats SEO and is extremely inflexible. Not to mention the awful table-based coding that harks back to the bad old days of 1990s design.
Check out the before and after shots after the jump.