By introducing the 'Like' button, Facebook has effectively created a recommendation engine for the internet.
Since its introduction, the Like button has spread like wildfire throughout the web. But is it the best tool for the job?
There are several 'Like' tools available, in addition to Facebook inherent sharing capability. In this post we take a look at the differences between Liking and Sharing and how to decide which is the right tool for the job.
If there is one hard and fast rule for social media engagement, it's this:
Social media is not your Grandfather's marketing medium. It's not Mad Men. Social media is the over-the-fence conversation, the pub chat, the coffee & cake catch-up.
Real people hate being marketed at. None of us likes TV advertising, we suffer through it to get free content. We don't look at display ads on websites (it's called 'banner blindness') but we put up with the tokyo-city blinkfest to view the sites we like.
Sure, Facebook runs some paid advertising along the side. It's not intrusive, usually contextual and easily ignored. Some apps do push themselves into my newsfeed, but it's easy enough to block that app. Twitter is, for the most part, advertising free.
Today I witnessed a massive two-fer of social media ineptitude, all in the name of trying to turn users into paid advertisers.
I was recently discussing social media with a friend in the antiques business looking for new ways to market online. Having just launched a new online store he was casting about for marketing opportunities to engage a broader range of customers beyond search marketing.
Facebook and twitter immediately came to mind. We eventually came to the conclusion that these channels might provide his business with an opportunity to engage a younger audience, both for the investment and aesthetic value of antiques.
While that's a great answer, one with the opportunity to create a significant market niche, I've had a nagging feeling we missed something critical in our casual dismissal of the typical antiques demographic.
It didn't take much to discover that, as in so many areas, baby boomers are hitting social media big time.