I've been looking at a few different tools for mapping social media presence in the real world. I suspect this could be a useful tool for business, but perhaps not quite yet: while local trends were rolled out in early 2010, there's a lack of location-aware applications that utilise maps and twitter trends that have any other purpose for general use.
Looking at Trendsmap today, I noticed something glaringly out of place in Australia.
Queenslanders don't tweet.
I was recently discussing social media with a friend in the antiques business looking for new ways to market online. Having just launched a new online store he was casting about for marketing opportunities to engage a broader range of customers beyond search marketing.
Facebook and twitter immediately came to mind. We eventually came to the conclusion that these channels might provide his business with an opportunity to engage a younger audience, both for the investment and aesthetic value of antiques.
While that's a great answer, one with the opportunity to create a significant market niche, I've had a nagging feeling we missed something critical in our casual dismissal of the typical antiques demographic.
It didn't take much to discover that, as in so many areas, baby boomers are hitting social media big time.