At the start of this month, we reported on the ongoing rise of social media among baby boomers in Australia. Now it's time to look at local search and the benefits for Aussie business.
According to the latest Comscore search report, 10.29 billion online searches were conducted in the US alone in June 2010. Fortunately, Comscore also includes some choice snippets regarding local and mobile search, incredibly relevant data for real-world businesses.
Given that the population of Australians online is roughly 5% of the US, it's possible for us to extrapolate what this means for local businesses.
I'll give you the short version: local search is on the rise. If you own a local business you need to start making use of local search now.