How many times have you performed a search for a product or service and been delivered sponsored results for something completely unrelated? (Locksmiths, I'm looking at you!)
It's exactly this kind of issue that causes businesses to lose faith in PPC advertising. When a user is served ads that don't meet their needs both the user and the business become disillusioned as to the value of search marketing.
Fortunately for all parties involved, Google has a vested interest in serving relevant ads to users. Google provides a strong financial incentive for businesses to ensure their ads are properly crafted and relevant to the needs of searchers.
Here are some simple tactics for ensuring a better CTR (Click Through Rate) while saving money on your online marketing.
If there is one hard and fast rule for social media engagement, it's this:
Social media is not your Grandfather's marketing medium. It's not Mad Men. Social media is the over-the-fence conversation, the pub chat, the coffee & cake catch-up.
Real people hate being marketed at. None of us likes TV advertising, we suffer through it to get free content. We don't look at display ads on websites (it's called 'banner blindness') but we put up with the tokyo-city blinkfest to view the sites we like.
Sure, Facebook runs some paid advertising along the side. It's not intrusive, usually contextual and easily ignored. Some apps do push themselves into my newsfeed, but it's easy enough to block that app. Twitter is, for the most part, advertising free.
Today I witnessed a massive two-fer of social media ineptitude, all in the name of trying to turn users into paid advertisers.