Today on Twitter I came across a well-written and persuasive argument by Alisha Runckel for why Facebook should institute a 'dislike' button .
Alisha makes a case for the 'dislike' button with two solid points: That for business, every post becomes a poll, while for regular people the ability to 'dislike' a post allows for a greater degree of empathy.
As a marketer, the idea of being able to casually poll opinions (and the supporting analytics that could be associated with it) with nearly zero barrier to entry almost makes me salivate. It's a great plan. It also has a few minor but potentially serious flaws. More on that later, however.
My primary beef is with the idea of 'dislike' buttons for personal posts.