I was recently discussing social media with a friend in the antiques business looking for new ways to market online. Having just launched a new online store he was casting about for marketing opportunities to engage a broader range of customers beyond search marketing.
Facebook and twitter immediately came to mind. We eventually came to the conclusion that these channels might provide his business with an opportunity to engage a younger audience, both for the investment and aesthetic value of antiques.
While that's a great answer, one with the opportunity to create a significant market niche, I've had a nagging feeling we missed something critical in our casual dismissal of the typical antiques demographic.
It didn't take much to discover that, as in so many areas, baby boomers are hitting social media big time.