Monday, 05 July 2010 14:03

Liking, sharing and when to use them

By introducing the 'Like' button, Facebook has effectively created a recommendation engine for the internet.

Since its introduction, the Like button has spread like wildfire throughout the web. But is it the best tool for the job?

There are several 'Like' tools available, in addition to Facebook inherent sharing capability. In this post we take a look at the differences between Liking and Sharing and how to decide which is the right tool for the job.

Published in Social Media
Saturday, 03 July 2010 10:01

Social media. You're doing it wrong.

If there is one hard and fast rule for social media engagement, it's this:

Be Genuine.

Social media is not your Grandfather's marketing medium. It's not Mad Men. Social media is the over-the-fence conversation, the pub chat, the coffee & cake catch-up.

Real people hate being marketed at. None of us likes TV advertising, we suffer through it to get free content. We don't look at display ads on websites (it's called 'banner blindness') but we put up with the tokyo-city blinkfest to view the sites we like.

Sure, Facebook runs some paid advertising along the side. It's not intrusive, usually contextual and easily ignored. Some apps do push themselves into my newsfeed, but it's easy enough to block that app. Twitter is, for the most part, advertising free.

Today I witnessed a massive two-fer of social media ineptitude, all in the name of trying to turn users into paid advertisers.

Published in Social Media
Page 2 of 2