I get it. Twitter's a big deal in social marketing circles. I've come to love it and use it extensively - I get it. It's a great tool for spontaneous communication, for finding interesting people with awesome things to say.
It's not hard to build a following. You can have ten thousand followers in no time - or so the long pages of flashy text that are direct-tweeted into my inbox tell me.
But are those followers worth having? Will they enhance your reputation? And who to follow? All these questions and more, answered in my 7 Rules for gaining quality followers on Twitter: