Alkalinity chart

    EnergySuperfoods wanted to create added value for their site visitors and provide an incentive to join the mailing list.

    After weighing a number of options, the idea of an Alkalinity Chart was agreed upon, providing customers with a handy cheat-sheet outlining the properties of various food groups.

    Rather than be presented as pedestrian tables, we decided we'd use dramatic and evocative images to reinforce the message.

    The chart has now been downloaded extensively and is used in real-world promotions also.

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