7 rules for quality followers

posted by Kelsey 02 August 2010

    I get it. Twitter's a big deal in social marketing circles. I've come to love it and use it extensively - I get it. It's a great tool for spontaneous communication, for finding interesting people with awesome things to say.

    It's not hard to build a following. You can have ten thousand followers in no time - or so the long pages of flashy text that are direct-tweeted into my inbox tell me.

    But are those followers worth having? Will they enhance your reputation? And who to follow? All these questions and more, answered in my 7 Rules for gaining quality followers on Twitter:

    1. Stay on message
      pick your niche and stick with it - people interested in your niche will find you
    2. Only follow people who have more followers than they themselves follow
      People retweet those they follow - a low following-to-follower ration indicates they're picky about who they follow (and therefore retweet)
    3. Don't reciprocal follow anyone who follows you
      Most follows are junk. Auto-following jerks who've latched onto a keyword. Don't give them credibility.
    4. Unfollow anyone who spams 40 posts a minute
      There's no way they're reading what they're polluting your inbox with - zero quality = no follow
    5. Don't follow those who don't retweet
      If they're not retweeting, they're not reading. Specifically, they're not reading you!
    6. Only follow those who fit your niche
      You retweet those that you follow - if you want to stay on topic, only follow those are worth retweeting
    7. Challenge, converse and retweet
      Get into a dialogue with those you follow if you want them to follow you back

    Follow these rules (and be interesting!) and you'll slowly but surely amass a following of interesting, niche-specific followers!

      About the author



      Kelsey Brookes is a professional designer, online strategist and writer.

      From the late 90s Kelsey managed the multimedia and film courses at the prestigious Computer Graphics College, Sydney and eventually founded the Melbourne chapter of the college.

      At the same time, Kelsey was a feature writer for Digital Media World magazine, interviewing subjects from the Australian and overseas film and production industries.

      Since 1999 Kelsey has managed thinksync, providing design, online strategy and marketing services to clients around Australia.

      E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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