- Client EnergySuperfoods
- Technology Photoshop, Illustrator, InDesign
EnergySuperfoods wanted to create added value for their site visitors and provide an incentive to join the mailing list.
After weighing a number of options, the idea of an Alkalinity Chart was agreed upon, providing customers with a handy cheat-sheet outlining the properties of various food groups.
Rather than be presented as pedestrian tables, we decided we'd use dramatic and evocative images to reinforce the message.
The chart has now been downloaded extensively and is used in real-world promotions also.
- Client Boating in Boston
- Website http://boatinginboston.com
- Technology Photoshop, Illustrator, HTML, CSS, Joomla!
The aptly-named Boating in Boston provides boating services, lessons and camps throughout the greater Boston region with five different bodies of water featured in the program.
When owner Michael Aghajanian contact us, the site had been in operation for some time, based around an existing Joomla! install. While the page was serviceable, it didn't have the flare that was needed to convey the fun and exciting nature of the business.
Injecting character into the site also made this one of our most enjoyable projects to date.