Additional Info

  • Client Hazeldene Yarra Valley
  • Website http://hazeldene.com
  • Technology Joomla! HTML CSS Photoshop Illustrator

Hazeldene Yarra Valley is a Victorian retreat like no other.

Catering to up to 16 guests per night, groups book the entire lavish premises, relaxing in one of the Yarra Valley's most gorgeous and serene locations.

For their online presence, it was necessary to convey the beauty and majesty of this property immediately that a vistor enters the site.

To that end, we applied our internal process of defining the emotional and informational attractors of the site, creating a call to action that appeals to anyone with a love of fine living while allowing pertinent information to be easily found.

We defined evocative terms to be used consistently throughout the navigation to add to the emotional attraction of the content and ensured that even the pricing tables were presented in an unusual and polished display.

The end result, due to be launched in July 2010 is a visual feast that compels the user to discover more.

Additional Info

  • Client CC Entertainment
  • Technology Photoshop, Illustrator, InDesign

CCE approached us wanting a new look for their tribute show promotional materials. 'Epic' is the only word to describe the performance that CCE puts on. Not content to simply ape the sound of the bands they tribute, CCE attract the finest A-list vocalists in Australia backed by one of the most incredible instrumental ensembles seen in this country. Their shows pay homage to the originals, they make them their own while producing a tribute that's as close as you could get to the spirit of the original.

In that vein, we wanted to create a set of posters for each show that would be instantly identifiable as part of a set while simultaneously giving the impression of a poster you'd had on your wall since the 70's.

To that end, we created a poster series, of which this is the second.

Taking iconic imagery associated with Rolling Stones, we re-created the mouth and tongue from scratch, created an aged paper texture and incorporated a dynamic shot of one of the vocalists, Simon Meli. We also used fonts designed to be reminiscent of that used on 'The Beggars Banquet' album.

The end result was used in posters, standees and postcards.