Our final work in the Classic Rock Concert poster series, 'A Day In The Life' was both a departure from the style we'd established while staying true to the intention of the series.
CCE wanted something a little different from this poster. The 'A Day In The Life' album has several references to newspaper stories and is at least partly inspired by the death of a friend of Lennon's, reported in the Daily Mail.
We were commissioned to produce a 60's era newspaper poster.
After researching various examples of British newspapers from various eras, we realised that until recently, newspapers were a mess!
Wild varieties of fonts, dramatic changes in line heights and little care given to kerning or structure. Furthermore, until the late 70's it was rare for images to dominate the front page.
Needing to give the feel of a 60's paper, while providing real structure meant creating a composite of styles, blending modern design structure with a messy, natural style of typography.
We included easter eggs in the form of 'stories' taken from Beatles lyrics and placed the entire design on a newly created aged paper (complete with coffee stains!).