We developed templates for all aspects of the Business Catalyst system, allowing for different layouts for the front page, the blog and the store.
Additionally, we heavily customised the BC checkout process, slimming down the form using modern Web 2.0 techniques to make the cart attractive and accessible.
Included in the development was Energy Superfood's corporate ID, assets for content pages and sign-up incentives in addition to newsletter templates.
SEO was of primary concern, building a grassroots business. The site's code structure is organised in such a way to present the content in an optimum layout for search engines, while still maintaining a user-friendly look and feel. We used keyword ranking tools to optimise the text throughout the site for keyword saturation and ensured that all links and pages were SEO friendly.