Monday, 21 June 2010 09:47

Energy Superfoods

When Carole Keast came to us with an idea for a revolutionary online health store, we jumped at the chance.

Carole has true passion for her business, having founded Energy Superfoods after using the principles she espouses to create her own health and fitness regime.

As such, we needed a platform that could allow Carole the unfettered ability to manage both her online store and the marketing and communication that is vital to building a loyal customer base.

Thanks thinksync for the awesome welcome page and wall box they created for us. It looks fantastic and you do a great job!

While it would be possible to create a similar system using Joomla, Campaign Monitor and Google Analytics, an all-in-one solution was called for. Business Catalyst was the only platform that fit the bill.

We developed templates for all aspects of the Business Catalyst system, allowing for different layouts for the front page, the blog and the store.

Additionally, we heavily customised the BC checkout process, slimming down the form using modern Web 2.0 techniques to make the cart attractive and accessible.

Included in the development was Energy Superfood's corporate ID, assets for content pages and sign-up incentives in addition to newsletter templates.

SEO was of primary concern, building a grassroots business. The site's code structure is organised in such a way to present the content in an optimum layout for search engines, while still maintaining a user-friendly look and feel. We used keyword ranking tools to optimise the text throughout the site for keyword saturation and ensured that all links and pages were SEO friendly.

Additional Info

  • Client: Energy Superfoods
  • Website:
  • Technology: Business Catalyst HTML CSS Photoshop Illustrator Javascript
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