As CCEntertainment's prestige grew, becoming known for their high-concept tribute shows featuring top Australian artists, it became clear that there was in interest in the history that CCE represented and in the artists that perform in their shows.
From this the CCE Magazine was born.
A fortunate happenstance meant that we were able to acquire the rights to use previously unseen shots of the Rolling Stones by famed rock photographer Philip Morris, lifting the quality of magazine shots enormously.
We were contracted to produce and launch this unique Australian magazine. Feeling that most music-oriented magazines lacked the class of a reputable magazine, we used classic publications as our inspiration to produce a clean and prestigious look.
Part of the plan was always to produce the magazine online. We used the K2 content construction kit to produce a flexible and unique magazine site that caters to promoting the current features while still organising the content in an edition-based hierarchy. This type of organisational method is unique to online magazine conversions and one we think particularly suited to this type of content.