Validating a website has become standard practice among designers over the last few years. As a site nears completion, the designer tests the site against the W3C Validator service to ensure that the code meets the standards, allowing them to proudly display a badge declaring their competency.
I have no real problem with this, except insofar as it provides no value (except to the designer's ego!) to show this badge.
The real problem lies with the claim that validation is inherently valuable as an SEO tactic. Sites like Google, Amazon and a plethora of other high-ranking sites stand as proof positive that validation alone will not ensure your site ranks highly.
So why is validation touted as an SEO technique?
I'm starting a new series, DIY Web Design Mistakes, quick examples of real-life problems caused by DIY design.
Today's candidate is The Boat Shed Restaurant in Maroochydore.
Otherwise, this can happen:
Yes. That's the Joomla! default description Meta Tag. Why this is bad and how to fix it, after the jump.