The aptly-named Boating in Boston provides boating services, lessons and camps throughout the greater Boston region with five different bodies of water featured in the program.
When owner Michael Aghajanian contact us, the site had been in operation for some time, based around an existing Joomla! install. While the page was serviceable, it didn't have the flare that was needed to convey the fun and exciting nature of the business.
Injecting character into the site also made this one of our most enjoyable projects to date.
Finding imagery for your site is hard, whether it's part of the design or for an ongoing blog.
If there's one thing I loathe, it's shiny-happy people images that say nothing except "I don't care enough to find evocative pictures".
As Tim Reid would say, "It's an EPIDEMIC!".
An epidemic of bland, faceless marketing that toes the corporate line but fails entirely to engage the humans who are forced to deal with the drivel. It's the visual equivalent of this kind of sentence:
GenericMarketingCo is a leading performance-based marketing company with enabling technology that connects marketers to consumers through a comprehensive set of email marketing and online media services.
I get it. It's hard to write good copy and it's hard to find good images.
But when you do find the perfect image, for the sake of your business, don't steal it.